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Direct response (or direct response marketing) is a method of getting people to take immediate action. For example, they might make a donation or sign up for a service. While this isn’t a unique concept, cutting-edge techniques in email and social media marketing have driven the demand for direct response copywriting to an all-time high.

Direct response copywriting can be a great way to reach your target audience. When you need effective copywriting services that give you the best ROI (return on investment) you should only hire a genuinely great direct response copywriter as they specialize in creating persuasive writing that SELLS your product or service.

Once you have decided to outsource, how do you find the right professional? After all, the world is full of copywriters, freelance designers, marketing consultants, and PR practitioners – most of them are great at what they do.

These are some tips to help you choose the best direct response copywriters for your company.

1. You should check their website (and avoid any copywriter who doesn’t have one). This should be your first port-of-call. The website of a copywriter will not only tell you about their experience and skills, but it will also give you an idea of their "style".

2. Speak to Them: If they make the first cut, call them. In many cases, copywriters are more than happy to chat with prospective clients about their projects. And it’s essential for the business owner and the direct response copywriter to "click." But don’t expect them to give away all their secrets in a short phone call. Please don’t assume they will always be available to meet face-to-face. Most professional copywriters are fully booked.

3. Niche/Experience/Expertise: While most copywriters are man-of-all-work, happy to try their skill at any writing they feel confident with, they still have their specializations. If you want an annual report writer, then a copywriter that particularly mentions yearly reports would be a great option than an advertising copywriter, who, in turn, would be your best option if you want a catchy slogan. Some copywriters work almost exclusively in particular areas – such as medical and health, start-ups, technology, and so on.

4. Portfolio/Testimonials/Clients: Naturally, a direct response Copywriter is only going to put their best work and their most satisfied clients on their website, but it’s still a good sign of their expertise. If, for instance, their website mentions they deal with large businesses, but their testimonials are all from small business, then you should be careful of their claims. Their portfolio and testimonials should reflect their knowledge and experience.

5. Professionalism: Before quoting on a project, a good copywriter will request a brief and then send a detailed quote. Your website should contain information about their work and standard terms and conditions. They will usually ask for a deposit once they have received their quote.

Direct Response Copywriting is the most powerful way to sell anything. One of the Best Direct Response Copywriters in the world is Robert Sean Pascoe of worldclasscopywriting.com with over 16 years of realworld advertising marketing experience. His copywriting services can be one of the most important investments you make in your business’ success.

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